How Many Rock Stars Can You Think Of That Didn’t Start Out Playin
It doesn’t matter what kind of music you play, if you want to make it big in the music world, you can’t just dream about it. You have to get off your bottom, and get out there and do whatever it takes to make it happen. You can visualize whatever you want, but until you do something to make it happen, all it is a wish, not a reality.
While playing live may sound old fashioned in this day and age of the internet, it is still an important part of your marketing arsenal. According to information at the MusicMarketingCenter.com, right now is a great time to build your career. There’s no ‘big thing’ right now. If you have something unique to your sound, there’s no reason you couldn’t become the next music phenomenon. If you fit into an existing style of music, people are always looking for something new yet familiar.
Before you do anything else, find your niche. For this article, we are going to discuss performing live. We will talk about getting you music out there in the virtual world at another time.
If your music already fits into a set category, don’t try to reinvent the wheel. Look for places that already cater to the kind of music you play. Take the jobs no matter what they pay. Maybe you’ll get a percentage of the door, a set fee, or just wait for quarters to be thrown on the stage. The point is you need to play and start gathering a following.
Every time you play, it is an opportunity to gain new fans and to build your mailing list. You do have a mailing list, don’t you? It’s the most important thing you can do to help create that important buzz about your music. List building is one of the most popular subjects in posts at the MusicMarketingCenter.com. You’ll find plenty of info about it there, but for now, just know that you need to bring at a minimum a pad of paper and some pens so people can give you their email and contact info at every show. Tell them to sign up before, during and after your set. This will become your main fan base, and they will tell others about how great you are.
You can even make money directly from your list. Make a t-shirt and offer it in an email at a profit. People love to wear a shirt from their favorite band, especially a new band that people don’t know about. They feel like they know something special that others don’t know, and they are happy to tell anyone how great you are when they ask about the shirt. It will keep those coins coming in in a number of different ways.
At the end of your set, spend some time with the audience. Tell them to sign up for your list at every chance, but also, just chat with them. People love to be noticed by whoever is currently at the center of attention, and after you’ve just played, that is you! Be nice to them. They will appreciate it and promote you and your music like crazy.
Have you checked out your local colleges and small clubs? They love to ‘catch a rising star,’ and that could be you. Especially if your music is a little different than most, the people booking these places do so because they are music fans, and they’d love to be able to say that they had you play there back when no one knew who you were.
And don’t laugh off audition nights and open mic nights. Lots of well regarded bands and musicians have gotten their start that way. If you don’t know the names or address of venues in your area, do a Google search.
The point is, if you want to succeed in the music business, you need to be heard. And the best way to be heard is live, in front of an audience. There are plenty of other ways to get your music in the hands of consumers, but nothing else has the impact of a live performance.
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